502 Bad Gateway

 

502 Bad Gateway


Program Summary Credit Hours

General Education Requirements (55 Credit Hours)
College of Business Core (27 Credit Hours)
Major Core (15 Credit Hours)
Marketing Electives (12 Credit Hours)
Marketing Related Electives (9 Credit Hours)
Free Electives (6 Credit Hours)
Total 124 Credit Hours

Business Core - 27 Hours

ACCT 203 Principles of Accounting I
ACCT 204 Principles of Accounting II
BCOM 301 Business Communication
FIN 305 Managerial Finance
GBUS 204 Business Law I
MGT 301 Management Principles
MGT 602 Production and Operations Management
MGT 650 Business Policy
MKT 301 Marketing Principles

Major Core - 15 Hours

MGT 101 Introduction to Business
MKT 601 Consumer Behavior
MKT 604 Marketing Research
MKT 606 International Marketing
MKT 650 Marketing Strategy

Marketing-Related Electives - 9 Hours

BCOM 210 Intro to Professional Development
BCOM 400 Global Business Communication
COMM 347 Advertising
COMM 348 Introduction to Public Relations and Advertising
COMM 414 Business and Professional Speaking
COMM 601 Persuasion
ENTR 301 Introduction to Entrepreneurship
ENTR 350 Opportunity Development and Creativity
ENTR 401 Opportunity Evaluation
ENTR 605 New Venture Creation
LDRS 300 Introduction to Leadership Concepts
LDRS 302 Introduction to Leadership Behavior
LDRS 310 Field Work in Leadership Studies
MGT 475 Business, Society, and Ethics
MGT 601 Project/Program Management
MGT 604 Management of Small Business
MGT 606 International Business
THM 621 Tourism and Hospitality Marketing


nginx

Business Development and Sales Concentration(choose 4 or 12 credit hours)
MKT 302 Strategic Selling
MKT 400 Marketing Internship
MKT 402 Sales Management
MKT 403 Retail Management
MKT 603 Customer Service & Relationship Management
MKT 607 Business-to-Business Marketing

Digital Marketing Concentration (choose 4 or 12 credit hours)
MKT 400 Marketing Internship
MKT 602 Integrated Marketing Communications
MKT 608 Database Marketing
MKT 609 Strategic Electronic Marketing
MKT 610 Social Media Marketing
MKT 611 Social Media Marketing Content and Analytics

General Marketing Option (choose 4 courses or 12 credit hours)
MKT 302 Strategic Selling
MKT 400 Internship
MKT 402 Sales Management
MKT 403 Retail Management
MKT 602 Integrated Marketing Communications
MKT 603 Customer Service & Relationship Management
MKT 607 Business-to-Business Marketing
MKT 608 Database Marketing
MKT 609 Strategic Electronic Marketing
MKT 610 Social Media Marketing
MKT 611 Social Media Marketing Content and Analytics

General Education Cognates

ECON 201 Principles of Economics: Micro
ECON 202 Principles of Econ.: Macro
MATH 250 Elements of Statistics
MATH 331 Calculus Methods OR MATH 334 Analytic Geometry & Calculus I

 FHSU general education program